Turning Clicks into Smiles

The Ideal Digital Marketing Agency for
Your Dental Practice

The Ideal Digital Marketing Agency for Your Dental Practice
Are you looking for ways to grow, boost your online reputation, and attract more walk-in patients to your dental practice? Then you are in the right place!
We are a dental marketing agency—not just an agency, but pros who truly “understand” the challenges you face as a practice owner/partner. We boost your search rankings with dental SEO, drive immediate results with Google Ads, and create buzz for your dental practice with effective social media marketing, ensuring that patients see your practice in your local community. 
Partner with us today to outrank your competitors and watch your practice thrive with increased walk-in new patients monthly!
Why Dental Marketing?

Why is a Dental Marketing Company Essential for Your Practice’s Growth?

As a dental practice owner, it is crucial to have a steady flow of patients. The truth is that old-school methods like flyers do not work anymore. That is where a dental marketing company comes into play. You need to change your marketing game to attract, retain, and grow your patient base. 
As a dental practice owner, it is crucial to have a steady flow of patients. The truth is that old-school methods like flyers do not work anymore. That is where a dental marketing company comes into play. You need to change your marketing game to attract, retain, and grow your patient base. 

As a dental practice owner, it is crucial to have a steady flow of patients. The truth is that old-school methods like flyers do not work anymore. That is where a dental marketing company comes into play. You need to change your marketing game to attract, retain, and grow your patient base. 

As a dental practice owner, it is crucial to have a steady flow of patients. The truth is that old-school methods like flyers do not work anymore. That is where a dental marketing company comes into play. You need to change your marketing game to attract, retain, and grow your patient base. 

As a dental practice owner, it is crucial to have a steady flow of patients. The truth is that old-school methods like flyers do not work anymore. That is where a dental marketing company comes into play. You need to change your marketing game to attract, retain, and grow your patient base. 

As a dental practice owner, it is crucial to have a steady flow of patients. The truth is that old-school methods like flyers do not work anymore. That is where a dental marketing company comes into play. You need to change your marketing game to attract, retain, and grow your patient base. 

Who We Are

About Ideal Dental Marketing Agency AKA Code94 Labs

We are a startup boutique internet company from Sri Lanka focused on creating compelling digital experiences.

Our company was established to cover 360° of a business's digital presence, from innovative software products to result-driven inbound marketing solutions. We also assist in pushing SMEs forward by providing efficient technology and strategies so that they can win the global market with less tech knowledge.

Founded in November 2020, in the middle of a pandemic, with a young, passionate team of four members, we have worked with over 150+ clients in multiple industry verticals, including Education, Pharmaceutical, Human resources, Fintech, FMCG, and Information and Communication Technology.

We are now expanding to the Dental Industry to be the Go-To 360° Dental Internet Marketing Company.

Your Ideal Dental Partner

Why Ideal Dental Marketing For Your Dental Marketing Solutions?

According to Statista, in 2023, there were 159,265 dentists licensed for general practice in the United States and 10,904 licensed for orthodontics and dentofacial orthopedics. 

With this competitive landscape, dental practices need more than just traditional marketing/advertising to stand out from the competition. Since the early 2000s, patients have turned to search engines like Google, social media, and online reviews to find out and make decisions about dental care. With us, we help you reach your potential patients in your local community while you can focus on what you do best. 

Dental Industry Expertise

At Ideal Dental Marketing agency, we don’t just dabble in dental marketing—we specialize in it. We understand your unique challenges, from keeping your chairs full to building long-term patient loyalty. That is why we know how to get your practice results.

Proven Track Record

Our results speak for themselves. We have helped dental practices grow their patient base and boost their revenue. When it comes to success, we don’t just set goals—we help you surpass them.

End-to-End Solutions

From SEO to social media marketing and everything in between, we have got you covered. We provide you with everything you need to build a strong online presence and make your practice stand out.

Dental Industry Expertise

At Ideal Dental Marketing agency, we don’t just dabble in dental marketing—we specialize in it. We understand your unique challenges, from keeping your chairs full to building long-term patient loyalty. That is why we know how to get your practice results.

We Help You Break Free From PPO Plans

Say Goodbye to PPO Plans With Your Ideal Dental Marketing Agency

As a dentist, you might be caught in the squeeze - rising costs and the growing grip of PPO plans eating into your profits. Many dentists are thinking of dropping out of PPO plans but are afraid to, deeming it as a risky move. But here’s something for you: you can break free from the PPO trap with the right digital marketing agency and the right digital marketing strategy. You can now attract new patients directly without relying on insurance networks. Only insurance networks - that’s just survival; partner with a digital marketing agency - and that’s thriving. 

Insurance Companies Play Games, You Can Too!

Our Services

Our Comprehensive
Dental Marketing Agency Solutions

We offer dental practices with a wide range of digital marketing services to position their practice online for success. Our end goal is simple. “Happy Dentists with Profitable Practices.” Here’s what we offer to make YOU happy:

WE count the real numbers

Our Recent Case Studies

At Code94 Labs, we pride ourselves on delivering real, measurable results for our clients. Each dental practice we work with faces unique challenges, and our tailored marketing solutions have consistently helped them grow their patient base and online presence. Below are a few examples of how our strategies have driven success for dental practices like yours.

Client:

Orbit Car Wash, Georgia | USA

Problem:

Orbit Car Wash, a new subscription-based car wash chain in Georgia, USA, needed to create awareness, build anticipation, and attract customers in a competitive market with a fresh marketing approach before its launch.

Solution:

We ignited Orbit Car Wash’s pre-launch with a smart move - a multi-channel campaign combining social media excitement, targeted Google ads and PMAX campaigns, and a dynamic weather-responsive ad system to reduce unnecessary ad spend.

Results:

In just six months, we helped Orbit Car Wash secure over 2,000 subscribers, generating $40,000 in monthly recurring revenue, all while maximizing ad efficiency with our weather-responsive system.

Results We Brought

0 +

Orbit Car Wash was able to secure over 2,000 subscribers

$ 0

Generated Monthly Recurring Revenue

Client:

Baylee, E-Commerce Platform

Problem:

Baylee, an e-commerce platform, struggled with low sales and order volume due to suboptimal site performance and user experience, generating only LKR 1,889,640 from 393 orders before partnering with us. 

Solution:

Baylee partnered with us to improve user experience, conversion rates, and website performance, resulting in a more seamless shopping experience and enhanced site functionality.

Results:

Baylee experienced a remarkable 124% increase in sales and 123% growth in orders, transforming their e-commerce platform with improved site performance, customer retention, and a seamless shopping experience.

Results We Brought

0 %

Increased orders from just 393 to 876 in just 03 months.

0 %

Increased sales from just 1.9M to 4.2M.

WE count the real numbers

You’re the Engine,
and We’re the Fuel.

01

Discovery

Your vision is the engine that fuels us to build the roadmap. We immense in your vision and mission to align our expertise with your practice goals. We do this by conducting comprehensive market research and competitive analysis to create a strategy that hits the right notes. Your success is our entire journey.

03

Discovery

Your vision is the engine that fuels us to build the roadmap. We immense in your vision and mission to align our expertise with your practice goals. We do this by conducting comprehensive market research and competitive analysis to create a strategy that hits the right notes. Your success is our entire journey.

04

Discovery

Your vision is the engine that fuels us to build the roadmap. We immense in your vision and mission to align our expertise with your practice goals. We do this by conducting comprehensive market research and competitive analysis to create a strategy that hits the right notes. Your success is our entire journey.

02

Kickoff

Every dollar you invest is valuable, so we hit the ground running. We create a comprehensive digital marketing strategy, set up accounts, launch campaigns, and fine-tune tactics. All you have to do is sit back and enjoy the results. 

WE count the real numbers
You’re the Engine,
and We’re the Fuel.
01
Discovery
Your vision is the engine that fuels us to build the roadmap. We immense in your vision and mission to align our expertise with your practice goals. We do this by conducting comprehensive market research and competitive analysis to create a strategy that hits the right notes. Your success is our entire journey.
02
Kickoff
Every dollar you invest is valuable, so we hit the ground running. We create a comprehensive digital marketing strategy, set up accounts, launch campaigns, and fine-tune tactics. All you have to do is sit back and enjoy the results. 
03
Discovery
Your vision is the engine that fuels us to build the roadmap. We immense in your vision and mission to align our expertise with your practice goals. We do this by conducting comprehensive market research and competitive analysis to create a strategy that hits the right notes. Your success is our entire journey.
04
Discovery
Your vision is the engine that fuels us to build the roadmap. We immense in your vision and mission to align our expertise with your practice goals. We do this by conducting comprehensive market research and competitive analysis to create a strategy that hits the right notes. Your success is our entire journey.

We Help You Drop PPO Plans

Here’s how we will drive your brand forward:

We Help You Drop PPO Plans

You Got Question? We got answers!

What is Dental Marketing? 

Dental marketing is a set of online marketing strategies used to place and promote the dental practice to attract, retain, and grow the patient base. This involves building the dental brand, SEO (Search Engine Optimization), Google ads, social media campaigns and management, email marketing, content creation, and dental reputation management, all of which aim to boost the practice's visibility online and bring in new walk-in patients. 

A dental marketing agency like Ideal Dental Marketing offers many services mainly geared towards attracting more walk-in patients to your practice. These services include dental SEO, website redesign, local SEO, Google ads, social media marketing, content marketing for dentists, and management of a dentist’s online reputation.

SEO (Search Engine Optimization) makes it easy for your dental website to be listed among the first search results in Google. This means that when potential patients search for dental services in the area, there is a high likelihood that your website will appear among the first few pages. Ideal Dental Marketing agency ensures that your potential traffic is not wasted by specializing in dental SEO.

Dental reputation services include managing online reviews and the feedback left by patients regarding the clinic. In every business, including dentistry, when effective online reputation management is properly undertaken, the position of the practice is protected. At Ideal Dental Marketing, we will take care of online reviews, assist your dental practices in developing patients’ confidence, and provide you with strategies to request positive patient testimonials.

Your dental practice can be on the first page of search results and at the very top when many users search for specified target keywords. This will help increase brand awareness, traffic, and lead generation when users come to your site. This type of traffic is immediate as it is sponsored.

Local SEO focuses on optimizing your online presence so that your website will be at the top of Google search results. However, these searches are performed by users within your local community; hence, you are ranking locally within your region. This involves optimizing your Google Business Profile and Bing My Places, placing local keywords within the content, and getting local backlinks to your website. Ideal Dental Marketing excels in local SEO for dentists, helping you dominate search results in your community.

A well-structured and designed website is a must-have to create a dental professional image and provide patients with a seamless, user-friendly experience. We at Ideal Dental Marketing offer dental website designs (theme-based templates or custom-built) that are optimized for SEO, mobile-friendly, and designed to convert visitors into patients.

Dental email marketing is a cost-effective way to stay in touch with patients, remind them of appointments, promote services, and share valuable content. Ideal Dental Marketing can create personalized email campaigns to keep your patients engaged and informed, leading to higher retention rates.

Video marketing allows you to showcase your services, provide patient testimonials, and explain complex dental procedures in a way that builds trust with potential patients. Ideal Dental Marketing offers dental video marketing services that increase patient engagement and drive more conversions.

We Help You Drop PPO Plans

You Got Question? We got answers!

Ready to take your dental practice to the next level? We’re here to help you attract more patients, boost your online presence, and grow your business with tailored digital marketing strategies. Whether you have questions about our services, want a free consultation, or are ready to get started, we’d love to hear from you.

location

Colombo, Sri Lanka

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Dental Website Design and Development

A professional and user-friendly website is a must-have to convert your visitors into patients. We design websites that not just look great but are optimized for search engines and easy to navigate on any device. We perform the following and are not limited to: 

  • Device Optimization: We build websites that are fully responsive for any screen size. With us, your patients will have a seamless experience. 
  • Conversion Rate Optimization: Bounce rates soaring and conversions lagging? We design your site to inspire action, with CRO to increase conversion rates (from clear call-to-actions to encouraging visitors to book appointments or contact your office). 

SEO for Dental Websites

Did you know that the best place to hide a dead body is the second page of Google? Test it out now. Head over to Google and type “{{your service}} near me.” Are you on the first page of Google? No? Then, your practice is not visible to your potential patients. If you are a practice that serves your patients with immense care and results, you deserve the spotlight. We do SEO for dental websites to ensure your practice is one of the first options they see—and choose.

  • Local SEO for Dentists: We optimize your website with location-specific keywords to target potential patients in your area.
  • Keyword Research: You are correct. We can’t read minds, but we do know what your potential patients are searching for on Google. We dig in for data to find the most relevant keywords for your practice and strategically place them within content. So what next? Your practice will be in front of the right eyes at the right time. 
  • On-Page SEO: We refine your website’s content, meta descriptions, title tags, and more to improve your search rankings.
  • Technical SEO: Our team ensures your website runs smoothly, is fast, and provides a great user experience.
  • Not too sure? We do a comprehensive SEO audit for your website—just for $xx. 100% guaranteed you will come back to us to solve your SEO needs! 

Content Marketing for Dental Practices

Content is key to building trust and educating your patients. We take time to sit down with you to understand what you need to educate your patients on, and we develop it. We develop content that resonates with your audience, from blog posts to videos explaining procedures. 

  • Blogging: To start, we do in-depth subject research to determine the blog themes that would increase traffic for your main keywords. After researching your competitors, we write educational, search engine optimization-friendly blog articles that address frequently asked patient queries and establish you as an authority.
  • Video Marketing: Our video content can highlight patient testimonials, walk through procedures, and showcase your practice.

Google Ads (Search, PMax, GDN) for Dentists

Are you looking to attract potential patients quickly? We provide you with Google ad services that ensure your dental practice appears at the top of the search results as sponsored ads for competitive keywords. We handle everything from keyword research, ad copy, and ad creative creation to monitoring and optimizing to maximize your ROI. 

  • Google Ads: Our team creates highly targeted Google Ads that attract patients looking for dental services similar to yours. Our Google ads services include creating ads for Google search, Google Display Network, Performance Max, and YouTube ads.
  • Ad Campaign Optimization: To provide your practice with the best results and ensure you get the most out of your budget, we continuously track, A/B test, and modify ads.

Search Engine Marketing For Dental Clinics 

Need more patients? SEM is the shortcut that puts you at the top of the search results. We blend paid search with top-notch optimization to get your dental practice front and center – fast. Immediate and targeted traffic to your website. 

  • Immediate Visibility: Get seen by local patients who are searching for dental services in your town. With our sponsored search advertising, your practice will appear right at the top of the search results.
  • Keyword Targeting: We use highly relevant keywords like “cosmetic dentistry” or “emergency dentist” to ensure that your ads reach the right target audience.
  • Optimized Campaigns: Set it and forget it? Not here at Idea Digital Marketing agency. We continuously fine-tune your SEM campaigns to make sure every click delivers more bang for your buck. 
  • Results You Can Count On: With SEM, everything’s trackable. You’ll get clear insights into which ads are driving traffic, converting patients, and making your practice shine.

3Cs for Dental Social Media Marketing

A strong brand presence as a dental practice is a must-have. Why? It’s essential to build trust and engage with patients. Our social media marketing services are focused on connecting your practice with local communities, and we call it the 3Cs. Because we manage:

  • Content: We create engaging posts with a variety of content pillars (patient success stories to educational and informative content) that align with your social media goals and objectives. 
  • Community: Just content creation is needed! We manage your online community by responding to questions and comments and building relationships that keep your patients engaged.
  • Campaigns: With our targeted ad campaigns, you can do more than get likes—they are built to drive action. Whether you want to promote exclusive offers, fill your calendar with patient appointments, or expand your brand’s reach, we create campaigns that capture attention and deliver tangible results. It’s all about smart strategy and measurable success.

Dental Online Reputation Management

As a dentist practitioner it is crucial to have patient reviews to build trust with other potential patients online. Our dental reputation management services help you create positive reviews and manage any negative feedback professionally. 

  • Review Generation: We provide customized strategies for building patient reviews and help you build them on platforms like Google and Yelp. 
  • Review Monitoring: Stay informed about what patients are saying and quickly address any issues before they impact your reputation.

Retain Patients With Email Marketing

Walk-in patients are not enough if you don’t know how to retain them. With our highly targeted and customized email strategies, we help you be at the top of your patients’ minds. Our email marketing efforts range from appointment reminders and promotional offers to educational content. With our dental email marketing solutions, you can keep your patients engaged and returning for regular care. 

  • Automated Campaigns: We set up and send automated emails based on your patient behaviors, such as appointment follow-ups or birthdays.
  • Personalized Emails: We create customized emails that feel personal, helping to build strong patient relationships with your dental practice. 

Branding Your Dental Clinic

Want to create a lasting first impression? We do dental branding to ensure that your ideal patients will remember you.  We have a comprehensive range of branding services to help your dental practice stand out in your local community, leaving a lasting first impression. With a blend of sharp design and consistent messaging, we ensure to maintain a top-tier patient experience. Ideal Dental Marketing agency created the perfect blend of professionalism and personality, making your ideal patients confident they’ve found their dentist.


  • Visual Identity: A logo that pops, a color palette that speaks professionalism, and design elements that make you unforgettable.
  • Consistent Messaging: We give your practice a clear, relatable voice that resonates with patients, building trust and loyalty.

Conversion Rate Optimization for Dentistry

Yes, traffic is great, but turning those visitors into booked patients? That is the real goal. With our CRO services, we ensure that your site doesn’t just attract traffic but converts them into appointments by optimizing every element of your site to drive more bookings and inquiries. 

  • Engaging CTAs: We create clear and compelling CTAs guiding visitors to take the next step to book an appointment or contact your office. 
  • Streamlines User Experience: A fast-loading and user-friendly site is key. No one would want to dig deeper to find what to do next. We streamline your website to ensure that it runs smoothly, keeping potential patients engaged. 
  • Data-Driven Tweaks: We love data, so we use analytics to understand what works and what doesn’t and constantly refine your site. Ultimately, you are always converting at your best!
  • Visual Identity: A logo that pops, a color palette that speaks professionalism, and design elements that make you unforgettable.
  • Consistent Messaging: We give your practice a clear, relatable voice that resonates with patients, building trust and loyalty.