Looking to grow your car wash business in UAE but don’t know how to promote it?
Starting a car wash business in the UAE is easy. Because with all the sand, dust, and a lot of sunny days, customers constantly seek out a good car wash.
But standing out from all the competitors—now that’s tough.
That’s where we come in, the Code94 Labs. How? We are a full-service boutique digital agency.
We’re here to help you reach those car owners exactly when they’re most likely to need a good wash.
Want to know how we do that?
Well, we know when your audience is most active, and we plan your ads around those times.
(We know to promote you in the right place at the right time 😉)
This way, you’re not wasting a single dirham on low-traffic times.
We take lots of precautions in finding the right strategy that works for your unique business, so your customers will keep coming back for more.
Orbit Car Wash is a great example. They’re a new car wash chain in Georgia, USA, but with a twist—they’re subscription-based!
Yes, you heard that right— a car wash you can subscribe to, like Netflix.
Our team spent three months working with Orbit’s business setup before they even opened their doors. We crafted a localized pre-launch campaign to get people excited and signed up for memberships. This isn’t your usual car wash, so we had to make sure people knew about it.
From Zero to $40K Monthly
Orbit’s journey could be yours too.
How a Subscription Grows Your Car Wash Business in UAE?
If people in the UAE could wash their cars as often as they want—no second thoughts, no extra payments. That’s exactly what a car wash subscription offers, just like a gym membership, but for your car.
In a place where sand and dust are constant, this kind of service is a lifesaver, and it’s the perfect way to keep customers coming back. Plus, it creates steady, reliable income for your business, no matter the season or weather!
Let’s take Orbit’s case study as an example.
Orbit’s subscription lets people wash as often as they want, without thinking twice. We pushed the “membership subscription” ideology backed by how “beneficial” it is.
And that’s the pitch we marketed on. (and also worked for us.)
First, we promoted content on Meta and Google Ads to build up the hype around the business plan. (Getting the target audience interested.)
And we didn’t just post random ads at random times—we targeted them to actually turn curious potential customers into paying customers.
Do you know what’s even cooler?
We at Code94 Labs are the best at building a “smart ad system,” which helps businesses like yours get in front of the right people at the right time—when they’re most likely to want a car wash.
Our system knows when to “promote” and when to “pause.”
This way, you’re not wasting money, and your budget goes straight to high-impact hours when customers are ready to get their car washed.
We Will Go the Extra Mile for You Too
Schedule a free consultation call now.
Code94 Labs At Your Service
Results = 2000 Members + $40,000 Each Month
In just 06 months, we helped Orbit gain over 2,000 members, pulling in an extra $40,000 each month. Now that’s what we call a clean success. 😉
Here’s How We Did It Step by Step (Not Holding Back)
1# Background and Onboarding: How Orbit Car Wash Came to Us
Orbit Car Wash, based in Georgia, reached out to us at Code94 Labs as the year was winding down around late November. They wanted a full marketing strategy that could rev up their brand and attract members. We jumped on board with a monthly retainer and focused on social media—both organic posts and ads.
Why both? Because we know that nobody likes a social media page that just does ads, right?
We filled their page with valued + fully researched content, not just sales pitches, to build a brand presence that actually spoke to visitors.
#2 Website and Expanded Services: Requested To Go All In
Once we launched Orbit’s brand-new website, we didn’t stop there. At Code94 Labs, we believe in giving our clients the full treatment!
We launched Google Ads and improved their SEO, which helped Orbit appear on search engines like Google and ChatGPT.
But as Orbit’s needs grew, so did our role. Soon they asked us to provide full-time support in software, design, and marketing—a solid 80 hours per week for each service!
#3 Campaign Objectives and Strategy
Subscription-Based Model | VIP Experience Tactic
For Orbit Car Wash, we focused the marketing strategy on their subscription model. This model offered different options to meet every customer’s needs.
Rolling out the VIP Experience: The “Founder’s Club.”
This premium tier offered members unlimited car washes each month. It also included early access perks. After all, who doesn’t love feeling like a VIP?
We also offered an entry-level subscription with a bonus. Customers received their first month free with unlimited washes. This helped them try it out before switching to a regular monthly subscription.
Target Audience and Approach | 300 to 700 Subscribers in a Month
To make Orbit Car Wash stand out, we tailored our campaigns for the local crowd. People here love their American muscle cars—Mustangs or Mercedes!
So, we used images that spoke to that love, capturing the attention of middle- to upper-class car enthusiasts.
Within the first month, our strategy brought in about 300 subscribers, and soon we were up to 600–700.
We paused ads for a short time in January to upgrade Orbit’s website. Yes, we create and optimize websites as well 😉! In February, we resumed ads with more options. We added Google Ads, Meta Ads, and SEO.
This expansion increased Orbit’s visibility. It put them on the map within a 20-30 mile area, competing with local businesses.
Our SEO work paid off, too, pushing Orbit up in local search results. In Georgia, 20-30 miles isn’t too far to drive for a car wash, especially without heavy traffic. Thanks to these efforts, Orbit was ranking right up there with the major competitors in town.
Making Everyone Feel Welcomed | A Plan For Every Customer
Our first Google Ads form was a success. We made it incredibly simple with just the basics. It brought in many sign-ups for a free car wash.
But when it came to Orbit’s unlimited subscription, things were a bit trickier. Asking for more details, like card info, made people pause, so the conversion rates dipped a bit.
Our solution 😉: To make sure everyone felt welcome, especially budget-conscious customers, we helped Orbit roll out the “Starter Wash” plan.
For only $9.99 a month, this package was aimed at people within a 4-8 mile range. It also reached those near some significant corporate competitors. It was the perfect way to offer great value without stretching anyone’s budget!
How We Launched The Starter Wash Campaign
For Orbit Car Wash, we launched the “Starter Wash” campaign, designed especially for budget-conscious customers.
Complete transparent strategy we took to launch it the correct way:
- Where We Ran It:
- Facebook,
- Google Search, and
- PMAX—so we’re meeting customers right where they are online.
- Target Audience:
- We focused on people with lower incomes living within a 4 to 8 mile range. This area is just outside our usual zone and closer to large-scale corporate competitors.
- And what about the existing members, you may ask. We skipped them to attract fresh faces.
- What’s the Offer?
- The Starter Wash is an online-only deal at just $9.99 a month—smaller than the Basic Wash but still unlimited.
- The design makes driving an extra 10 minutes totally worth it.
- The Goal?
- Expanding Orbit’s reach helped us enter a new market. This gives everyone a chance to enjoy a clean car without spending too much money!
Standing Out in a Crowded Car Wash Market
Orbit Car Wash competes with well-known brands in the car wash industry.
These include;
- Tidal Wave Auto Spa,
- Tommy’s Express Car Wash, and
- Mister Car Wash.
But at Code94 Labs, we love a good challenge. These competitors are giants, but we showed that Orbit is fit to compete with the giants.
Ad Formats and Adjustments: A Fresh Approach for a New Audience
We had a variety of campaigns.
#1 We Began With a Grand Opening.
#2 We Offered Free Car Wash Promotions.
We made regular changes based on Google’s advice to keep the ads effective and engaging. Because at Code94 Labs, we know it’s all about reaching the right people with the right message.
Protect Your Profits Now
Grow like Orbit
Want Us To Help Grow Your Car Wash Business in UAE?
At Code94 Labs, our priority lies in crafting smart strategies and creative marketing that brings customers to your unique business.
Here’s how we do that:
1. Strategic Planning for Growth
We don’t just run ads; we create a plan tailored to your goals and market.
Every step is planned to bring in more customers and keep them coming back.
2. Attention Grabbing Ads
Our ads aren’t just noticed—they’re remembered!
We design ads that are eye catching and engaging that highlight your car wash and make people want to visit.
3. Targeted Ads and Smart Spend
We reach the exact customers you’re looking for, we place ads where they’ll have the most impact.
We pause ads during less demanding hours, so your budget for ads is only spent when customers are actively searching for your services.
4. SEO and Visibility to Get You Found
We boost your online presence so customers find you first when searching for a car wash in UAE.
More customers choose you over competitors when you’re higher in search.
5. Branding for a Strong Image
We create brand guidelines so that every ad and post looks like you.
A clear brand builds loyalty and trust with your customers.
Ready to Grow with a Plan? 🚗💦
Schedule a call with us
Get in touch with Code94 Labs today, and let’s get to work for you!
FAQs on Car Wash Business in UAE
What Car Wash Services Are Available for New Business Setups in the UAE?
In the UAE, new car wash businesses can offer various services, including:
- Manual Car Washes: Traditional hand-washing services.
- Automatic Car Washes: Machine-operated cleaning systems.
- Mobile Car Washes: On-site services at customer locations.
- Waterless Car Washes: Eco-friendly cleaning without water.
- Detailing Services: In-depth cleaning and restoration.
These services cater to diverse customer preferences and environmental considerations.
How Can a Waterless Car Wash Benefit My Car Wash Business in the UAE?
Implementing waterless car wash services in the UAE offers several advantages:
- Water Conservation: Reduces water usage, aligning with environmental sustainability.
- Convenience: Enables mobile services, enhancing customer satisfaction.
- Operational Efficiency: Minimizes setup requirements, reducing overhead costs.
Adopting waterless methods can attract eco-conscious customers and streamline operations.
What Are the Requirements From the Department of Economic Development for Starting a Car Wash Company in the UAE?
To establish a car wash company in the UAE, the Department of Economic Development (DED) requires:
- Trade Name Registration: Approval of a unique business name.
- Initial Approval: Permission to proceed with business setup.
- Location Approval: Verification of premises suitability.
- Trade License: Official authorization to operate.
Additional approvals may be necessary based on specific services offered.
What Licenses and Documents Are Required to Establish a Car Wash Company in Dubai’s Free Zones?
Setting up a car wash in Dubai’s free zones involves:
- Trade License: Issued by the respective free zone authority.
- Lease Agreement: Proof of business premises within the free zone.
- Shareholder Documents: Passports and other identification.
- Business Plan: Detailed operational and financial projections.
Compliance with free zone regulations is essential for successful establishment.
How Can a Mobile Car Wash Service Benefit Car Owners in the UAE?
Mobile car wash services offer UAE car owners:
- Convenience: On-site cleaning at preferred locations.
- Time Savings: Eliminates the need to visit a physical car wash.
- Flexibility: Services are available at various times and places.
This model caters to busy lifestyles and enhances customer satisfaction.
What Role Does the Car Washing Industry Play in the Business Landscape of the UAE?
The car washing industry in the UAE contributes to:
- Economic Growth: Generates employment and business opportunities.
- Environmental Initiatives: Promotes eco-friendly practices like waterless washing.
- Automotive Maintenance: Supports the upkeep of vehicles in harsh climates.
It is a vital sector supporting the nation’s automotive and service industries.
How Does Obtaining a Trade License Impact the Setup of a Car Wash Business in Dubai?
Securing a trade license in Dubai:
- Legitimizes Operations: Grants legal authority to conduct business.
- Builds Trust: Enhances credibility with customers and partners.
- Ensures Compliance: Aligns with local regulations and standards.
It is a fundamental step in establishing a reputable car wash business.
What Are the Steps Involved in Setting Up a Car Wash Company Under the Relevant Authorities in the UAE?
To set up a car wash company in the UAE:
- Business Plan: Outline services and financial projections.
- Trade Name Registration: Secure approval for your business name.
- Initial Approval: Obtain permission from the DED.
- Location Selection: Choose and approve a suitable site.
- Trade License Application: Submit the required documents and fees.
- Additional Approvals: Acquire any necessary permits.
Adhering to these steps ensures compliance with UAE regulations.
Do I Need an Ejari Tenancy Contract to Open a Car Wash Business in the UAE?
Yes, an Ejari tenancy contract is required to:
- Verify Premises: Confirm the legal use of the business location.
- Support Licensing: Necessary for trade license applications.
- Ensure Compliance: Aligns with real estate regulations.
It is a mandatory document in the business setup process.
What Benefits Does the Wash Company Industry in Dubai Offer for Foreign Entrepreneurs Looking to Invest?
The car wash industry in Dubai presents several advantages for foreign investors:
- High Demand: Dubai’s large number of vehicles and harsh climate creates a consistent need for car wash services.
- Favorable Business Environment: Policies such as 100% foreign ownership and tax exemptions in free zones encourage investment.
- Infrastructure Support: Advanced infrastructure facilitates business operations and customer access.
These factors make the industry attractive to foreign entrepreneurs.
How Can a Car Wash Business in Dubai Attract More Car Owners Who Prefer Eco-Friendly Services?
To appeal to environmentally conscious customers, a car wash business can:
- Implement Waterless Washing Techniques: Reduces water usage and environmental impact.
- Use Biodegradable Cleaning Products: Minimizes chemical runoff and pollution.
- Obtain Eco-Certifications: Demonstrates commitment to sustainable practices.
Promoting these initiatives can attract eco-minded clientele.
What Are the Specific Business Activities Permitted for a Car Wash Company Under UAE Regulations?
Permitted activities for a car wash company in the UAE include:
- Vehicle Cleaning Services: Exterior and interior washing.
- Detailing Services: Polishing, waxing, and interior detailing.
- Mobile Car Wash Services: On-site vehicle cleaning.
- Waterless Car Wash Services: Eco-friendly cleaning methods.
These activities must be specified in the trade license application.
What Documents Are Required to Open a Waterless Car Wash in a Free Zone in the UAE?
To establish a waterless car wash in a UAE free zone, the following documents are typically required:
- Passport Copies: For all shareholders and managers.
- Proof of Address: Recent utility bills or tenancy contracts.
- Business Plan: Detailed outline of services and financial projections.
- No Objection Certificate (NOC): If applicable, from the current sponsor.
- Trade Name Reservation Certificate: Approved business name.
Additional documents may be needed based on specific free zone regulations.
